RAFTRx Training

FILMING SHORT FORM CONTENT

PROMPT FOR GENERATING CONTENT IDEAS (COPY & PASTE):

I’m looking to create content as a sales rep for a roofing company. My goal is to be a wealth of knowledge so people who find me, watch my content, and then from there, reach out to me or send my information to someone who needs to have their roof inspected whether it’s for general awareness, after a storm, or if they are looking to list their house on the market. Give me 5 “pain killer”marketing topics, 5 myths I could bust, 5 faqs in the industry, and 5 topics that would display my expertise. Starting sentence each of them to intrigue people in the first 3-5 seconds. Here are my 3 ideal avatars as well. For each of the 20 questions, randomly pick one of the 3 avatars:


The Proactive Homeowner

Who They Are: A responsible homeowner who wants to ensure their roof is in top shape before any problems arise. They haven’t noticed leaks or damage but understand the value of regular inspections.

Pain Points:

  • Worried about unseen damage that could lead to expensive repairs.
  • Unsure how often to get a roof inspection or what warning signs to look for.
  • I want to maintain home value and avoid insurance complications.

What They Need to Hear:

  • “A free inspection today can prevent costly repairs tomorrow.”
  • “Even small issues can become major headaches—catch them early.”
  • “Your roof is your home’s first line of defense. Make sure it’s ready for the next season.”


The Real Estate Agent & Home Seller

Who They Are: A real estate professional (or homeowner preparing to sell) who wants to ensure a smooth transaction by getting a roof inspection before listing the property.

Pain Points:

  • Worried about deals falling through due to unexpected roof issues.
  • Needs reliable roofing documentation for negotiations.
  • Doesn’t want roofing concerns to delay the selling process.

What They Need to Hear:

  • “Don’t let a last-minute roof issue derail your closing.”
  • “Get a certified roof inspection and protect your sale.”
  • “A well-maintained roof boosts home value and buyer confidence.”


The Storm-Affected Homeowner

Who They Are: A homeowner who recently experienced a storm and is concerned about possible roof damage but hasn’t yet taken action.

Pain Points:

  • Unsure if their roof was damaged.
  • Afraid of dealing with insurance claims or being taken advantage of.
  • Worried about waiting too long and making problems worse.

What They Need to Hear:

  • “Not all storm damage is visible—get a free expert inspection.”
  • “Delaying repairs could lead to denied insurance claims.”
  • “We work directly with your insurance to make the process seamless.”


TOOLS TO FILM SHORT FOR CONTENT

(CLICK LINKS TO GO TO AMAZON)

VIDEO TUTORIAL:

HOW TO SHOOT VIDEOS WITH YOUR IPHONE

VIDEO TUTORIAL:

FILM AND EDIT SHORT FORM CONTENT

WRITING CUSTOM CAPTIONS WITH CHATGPT

HOW TO CREATE A CUSTOM VOICE ON CHATGPT

ANSWER THESE QUESTIONS IN YOUR

VOICE RECORDING

  1. Can you introduce yourself and describe what you do in a way that someone who has never met you would understand?
  2. What’s a recent challenge you faced in business or life, and how did you overcome it?
  3. If you could give one piece of advice to someone trying to achieve success in your industry, what would it be and why?
  4. Tell a story about a defining moment in your life that shaped the way you think today.
  5. Describe a place that holds special meaning for you. What makes it significant?
  6. What is something you strongly believe in, even if others may disagree? Explain why.

PROMPT FOR VOICE ANALYSIS

Analyze the following transcript and provide a concise description of my communication style that fits within the character limit of the Custom Instructions section of ChatGPT. Focus on tone, structure, pacing, engagement, practicality, and adaptability. The description should be clear, engaging, and representative of how I naturally communicate. [Insert your transcript here]

PROMPT FOR LONG FORM CAPTIONS

I’m looking to craft long form social media captions for social media. I need to have informative, educational long form captions for pictures that will complement the captions. For reference,I’m looking to create content as a sales rep for a roofing company.

My goal is to be a wealth of knowledge so people who find me, watch my content, and then from there, reach out to me or send my information to someone who needs to have their roof inspected whether it’s for general awareness, after a storm, or if they are looking to list their house on the market. I need you to write a long form caption for social media, use my ideal avatar, and my custom voice in the custom instructions section of ChatGPT, then use this more specific topic for reference: (Insert topic here) Give them a call to action to schedule a free inspection and to call me at (000) 000-0000. Please dont use emojis, or give the caption a header. Just write the caption.

CREATING INFOGRAPHICS USING AI

PROMPTS FOR GRAPHIC TIPS AND QUOTES

I’m looking to create infographics and graphics for my personal brand for social media. For reference, I’m a sales rep for a roofing company. My goal is to be a wealth of knowledge so people who find me, watch my content, and then from there, reach out to me or send my information to someone who needs to have their roof inspected whether it’s for general awareness, after a storm, or if they are looking to list their house on the market. I need a mix of informational graphics for potential consumers, as well inspirational content and motivational content as well. So I need 4 tips, and 4 motivational personal quotes that are original. Make them one sentence each. Then generate a 3 sentence caption for social media for each one.

TEMPLATES FROM CANVA

TUTORIAL: CREATE GRAPHICS IN CANVA

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